The platform
Under the hood of the operation.
The crew gets the attention, but it runs on a real freight platform: live tracking on our own map stack, autonomous negotiation, multi-division accounting, and the access controls a growing company actually needs. Here’s what’s underneath.
Every mile, on our own map.
FreightWake runs its own mapping stack — OpenStreetMap tiles and a Valhalla truck-routing engine, not a metered third-party API. Pulse plots the planned truck route and lays the driver’s real GPS check-calls on top of it, so a load’s actual path is visible against where it was supposed to go.
The load below is a live coast-to-coast run — Vista, CA to Miami, FL — with 782 GPS check-calls traced across the country.
Check-call trail
Lane negotiates from his own inbox.
A carrier replies to a load, and Lane runs the negotiation himself — anchored in live market data, holding margin, and closing the booking. A real exchange below (carrier anonymized), on the West Plains, MO → Miami, FL load.
PRO G44••••-S — West Plains, MO → Miami, FL. Dry van, 1,217 mi, 9,792 lbs, consumer goods. Pickup 4/3 1:00 PM, deliver 4/6 9:00 AM. Rate: $3,700 all-in ($3.04/mi).
Can we meet at $4,300?
Market on this lane is closer to $3.40/mi. I can move to $4,000 and we book it right now — dry van, no detention expected, quick pay available at 2.5%.
We can do $4,200. What is the shipper’s cutoff time?
Cutoff is 9:00 AM Monday at the Miami DC. $4,200 works — you’re booked. Rate con and pickup number are on the way. Welcome aboard.
Built to nest divisions and terminals.
Real brokerages aren’t one flat company. FreightWake models the whole tree: a parent company, divisions and agent offices beneath it, and terminals under those. Each division carries its own legal name, MC and DOT authority, SCAC, billing identity, and accessorial rates — detention, layover, TONU, quick-pay — so invoices and paperwork go out under the right entity automatically.
Add an agent office or open a new terminal, and the structure grows with you — no second instance, no separate login.
PGL Trans LLC
Parent company · MC 340975 · DOT 753551 · SCAC ATGL
PGL Direct
Division · house freight
Greatwide American Trans-Freight
Agent office of PGL Trans LLC
Atlanta — ATL
Terminal
Grand Rapids — GRR
Terminal · MI
P&L that rolls up on its own.
Every load carries its own revenue, carrier cost, and margin — tagged to the division and terminal that ran it. Margin rolls up the tree automatically: load to terminal, terminal to division, division to the parent company. No spreadsheet export, no month-end reconciliation.
Revenue − carrier cost = margin
customer_rate, carrier_pay, margin, margin %
Every load it booked
ATL, GRR roll their own book
House freight vs agent office
PGL Direct vs Greatwide
The whole operation
One consolidated P&L
Everyone sees exactly what they should.
Access is set on two axes: a role (what someone can do) and a scope (how much they can see — corporate, a single division, or one terminal). An agent-office manager sees their office and nothing else. A terminal dispatcher sees their terminal’s loads.
It goes down to the field. A customer login can track their freight and pull PODs — but the carrier’s pay, your margin, and who’s hauling it are simply not on their screen.
Scope levels
Corporate
The whole company
Division
One division / agent office
Terminal
A single terminal
What a customer login sees on a load
See it on your own freight.
We’ll walk you through the live platform — your divisions, your lanes, your access model. The actual product, not a slide deck.